Facebook is launching a paid verification service nearly mimicking that of rival Twitter

Meta announced Sunday that the bewildering social media company is hopping on the paid verification band wagon. According to the company, the new service will launch in coming weeks in select countries and be available via Facebook and that of Instagram.

It will cost web users $11.99/month and iOS and Android users $14.99/monthThe new system will first be rolled out in Australia and New Zealand this month.

‘This week we’re starting to roll out Meta Verified –  a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,’ wrote the Meta boss Zuckerberg on Instagram.