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Forever 21 tried to use a white guy to sell a Black Panther sweatshirt

And the culture, uh, was having none of it. As the year came to an end last week, uh, Forever 21 knowingly launched their versions of “Black Panther” shirts (and sweat shirts). But, uh, it was in fact the advertisement that came with said products… that has sparked… backlash.

In the ad.. an obvious (and tone deaf white man) appears in the advert for the F21 sweatshirt. He obviously seems bewildered in the ad, which is strange, considering he’s promoting a product that he likely knows little to nothing about.

Now Forever 21 has apologised for their humungous fuck up. In a statement the clothing brand, ehum, said the following to multiple blogs and outlets.

“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”

Statement via The Hollywood Reporter

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