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To squeeze as much money as possible out of consumers, Netflix is shaking the table once more. According to CNET, the streamer has announced that its $12 ad-free plan is entirely being done away with after existing as a last effort since last year.

The Lowdown

CNET reports that the streamer’s cheaptest ad-free option is riding off into the sunset as the streamer makes a continued effort to keep up with its rivals. The $12 plan was previously ten bucks around the same time Netflix announced its infamous ad subscription plan announced last year formally.

This leaves the network’s ad-supported; standard ad-free, or premium plans to choose from. If consumers want to be courteous and share their login with family members that will also now run people about eight bucks.

The ad-free plan will soon run consumers $15 a month up to about $3.

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