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L’Oreal will remove references to “whitening” and such from its products after renewed criticism

French cosmetics giant L’Oreal Paris is making apparent good with its promise to finally remove references to “lightening” “whitening” and other racially-insensitive words pretty much effective immediately. The move comes amid renewed criticism following the racial reckoning in America after what happened to George Floyd in Minneapolis.

The fact that there were such products labeled as u such to begin with says allot about L’Oreal ‘s own history with consumerism. The brand released a statement citing their support for the black community at this time, however, many managed to remember the fact that the brand once notoriously fired Munroe Bergdorf.

Three years ago, Bergdorf was fired for calling out white-antics and racism by the same brand now trying to hop on said band wagon.

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