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Keurig, perhaps the world’s most popular new coffee maker —   is $14bn richer. According to reports, the coffee maker reportedly agreed to sell itself to private equity firm JAB Holding Co.  The same company reportedly holds a majority stake in legendary shoe line Jimmy Choo.

In the year ending 26 September,  Keurig had a 1% rise in sales of its popular “K-Cups” that serve single cup coffee servings to consumers to more than $3.6billion. Its machines however, aren’t performing so well.  Reports place sales of the machines at a low $632.6m at the end of the previous fiscal year.

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