Aunt Jemima ‘s almost since-the-beginning brand name is no more. According to the brand — the brand will drop its name because it dates back to a centuries-old racial stereotype.
Quaker Brands (who owns the brand itself) made the announcement on Wednesday amid reports that other brands like Uncle Bens’ will actually follow. Aunt Jemima ‘s syrup has carried the image of a black farmer (as has Uncle Bens’) since at least 1946.
Brand statement on Uncle Bens:
‘As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity,’ spokeswoman Caroline Sherman said in a statement. Â