And as a result of these comments it looks like they’ve lost one of their top executives and their partnership with FCB ad agency. According to LGBTQ Nation, Nivea execs recently had a meeting with their ad agency where one of their execs said the following line in response to a proposed ad:
Ad Agency: Here how about an ad compassionately showing two men with their hands touching.
Nivea exec: We don’t do gay at Nivea.
“There comes a point in every longterm relationship when you reflect on what you’ve accomplished together and set your sails for where your journey will take you next,” Murray wrote in the memo. “Sometimes that journey ahead demands tough choices that lead down different paths.”
“It is my hope that in reflecting on the incredible journey we’ve had with Nivea around the world and in your markets, you take pride in what we accomplished together and come to respect the many difficult factors we had to carefully weigh to take this step.”