Following a number of outbursts by Kanye West including his most recent anti-Jewish tirade, his deal with Adidas is now in jeopardy. According to reports, the company has confirmed that its most profitable partnership ever is now under review simply because their values and his aren’t aligning.
“The Adidas-Yeezy partnership is one of the most successful collaborations in our industry’s history,” the company said, per the Washington Post. “We also recognize that all successful partnerships are rooted in mutual respect and shared values.”
Ye as he is now legally known as has been on a whirlwind downturn since about 2013 when his public outbursts first began.