Sometimes in the music industry, bright ideas exist, and then some ideas just don’t quite fall into that category. Â For Frank Ocean, that remains under determination. On Thursday the hitmaker announced his uber-secretive Prep club party, whereas, literally nobody was invited except for those that Frank knew personally (and a few lucky others).
The event per Ocean’s own description was meant to bring awareness to what life was like before the existence of the now much-talked-about Prep drug (pre-exposure prophalaxyis). That pill for those that don’t know is meant to prevent HIV.
This is where it backfired for Ocean. Â Hours after the party/show concluded, Ocean ‘s website launched the now hotly-mocked Prep shirts that cost a whopping $60. Â Many quickly pounced on the sale of shirts citing that it was eerily similar to the high mark-ups of the actual drug that pharma companies take part in.
This article was edited by our editing team on 20 October 2019.